The World's First Customizable Digital Horn + Lights
"It’s cute and cool and useful."—WIRED.com
A modern rethink of the ubiquitous metal bike bell, MYBELL lets you customize electronic sounds and lights, to make sure the rest of the world knows you’re coming. MYBELL is the future of bike accessories—not surprisingly, we are based in Brooklyn, New York. MYBELL can play sounds upwards of 96dB and combines two products that cyclists need: sound and light. This allows riders to declutter their handlebars, encouraging riders to have fun while being safe.
The MYBELL Evolution
We created MYBELL because we could not find a product on the market that allowed us to ride our bicycles comfortably in New York City. We only found options that we felt would ostracize cyclists—air horns. Nothing gave us the freedom to trigger our own sound at a loud volume. We decided to scratch our own itch and create MYBELL. MYBELL has evolved through several iterations, as we explored various custom circuit boards, firmware, and designs.
The MYBELL Revolution
Inventing the world’s first customizable bike bell is just the beginning. We plan on leveraging the niche bicycle market—estimated to be $64B by 2018—to gain a foothold in the connected devices market—$200B in 2012. This revolution isn’t just about connecting gadgets to the internet; it’s about connecting people to new opportunities.